Spice Mobiles Ltd, a part of Spice Group, a multi-faceted group with a telecom eco-system in India, is believed to be reviewing its creative business.
However, it could not be ascertained where the other two businesses – Spice Corp and Spice Telecom – were also up for a review. Industry sources close to the development have confirmed that Spice Mobile has called for a pitch. The combined account size for the Group is estimated at around Rs 25 crore.
Contract Advertising is the incumbent creative agency. It may be recalled that in December 2007, Contract had bagged the advertising, ATL and marketing communication mandate for Spice Corp, Spice Telecom and Spice Mobiles. These three brands are part of Spice, a business group with diverse interests in telecom, mobile handsets, mobile content and value-added services, BPO services, mobiles and accessory retail stores, films and entertainment centres.
Prior to Contract Advertising, JWT India was the creative agency on board. Currently, Platinum Media is the media AOR on the business.
Spice Corp was earlier known as MCorp Global and is the group holding company. With the brand change, the Group had created a unified ‘One brand’ structure, wherein all core group entities now have the advantage of using the Spice brand.
Group entities include Spice Telecom (GSM Services) operating in Punjab and Karnataka, Spice Mobiles (handsets), Spice Mobile VAS, Spice BPO Services, HotSpot Mobile Retail, Spice World Entertainment Centres, MFilms. In addition, the Group is also involved in several social and community outreach programmes through entities such as MTrust and M Global Foundation.