Top Story

e4m_logo.png

Home >> Advertising >> Article

Spice Mobile reviews its creative biz

24-March-2010
Font Size   16
Share
Spice Mobile reviews its creative biz

Spice Mobiles Ltd, a part of Spice Group, a multi-faceted group with a telecom eco-system in India, is believed to be reviewing its creative business.

However, it could not be ascertained where the other two businesses – Spice Corp and Spice Telecom – were also up for a review. Industry sources close to the development have confirmed that Spice Mobile has called for a pitch. The combined account size for the Group is estimated at around Rs 25 crore.

Contract Advertising is the incumbent creative agency. It may be recalled that in December 2007, Contract had bagged the advertising, ATL and marketing communication mandate for Spice Corp, Spice Telecom and Spice Mobiles. These three brands are part of Spice, a business group with diverse interests in telecom, mobile handsets, mobile content and value-added services, BPO services, mobiles and accessory retail stores, films and entertainment centres.

Prior to Contract Advertising, JWT India was the creative agency on board. Currently, Platinum Media is the media AOR on the business.

Spice Corp was earlier known as MCorp Global and is the group holding company. With the brand change, the Group had created a unified ‘One brand’ structure, wherein all core group entities now have the advantage of using the Spice brand.

Group entities include Spice Telecom (GSM Services) operating in Punjab and Karnataka, Spice Mobiles (handsets), Spice Mobile VAS, Spice BPO Services, HotSpot Mobile Retail, Spice World Entertainment Centres, MFilms. In addition, the Group is also involved in several social and community outreach programmes through entities such as MTrust and M Global Foundation.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017