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Spends on Air-Conditioner Advertising on Print show a dip since 2000, exhibiting a Seasonal trend: An AdEx India Analysis

Spends on Air-Conditioner Advertising on Print show a dip since 2000, exhibiting a Seasonal trend: An AdEx India Analysis

Author | exchange4media News Service | Monday, May 24,2004 7:46 AM

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Spends on Air-Conditioner Advertising on Print show a dip since 2000, exhibiting a Seasonal trend: An AdEx India Analysis

Last week, we had seen the trend of the Refrigerators category on Print Advertising. The most important thing, which came out from that was that Refrigerators was a falling category on Print. With the summer in full swing, we decided to do an in-depth analysis on another similar category from the Durables family-Air Conditioners.

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