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Spends on Air-Conditioner Advertising on Print show a dip since 2000, exhibiting a Seasonal trend: An AdEx India Analysis

24-May-2004
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Spends on Air-Conditioner Advertising on Print show a dip since 2000, exhibiting a Seasonal trend: An AdEx India Analysis

Last week, we had seen the trend of the Refrigerators category on Print Advertising. The most important thing, which came out from that was that Refrigerators was a falling category on Print. With the summer in full swing, we decided to do an in-depth analysis on another similar category from the Durables family-Air Conditioners.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.