Special Update: Rahul Welde, VP – Media, Unilever, Special Speaker at exchange4media Conclave 2010
Rahul Welde, Vice President - Media at Unilever for the Asia, Africa, Middle East, Turkey and Russia region, will be the Special Speaker at the Mumbai leg of exchange4media Conclave 2010 on June 11.
Welde will be speaking on the new rules for marketers post the slowdown period in his special address titled ‘The New Age Marketer: As the dust settles on slowdown, what are the new rules?’
Following the special address, Shashi Sinha will engage Welde in a Q&A session, which will see the Lodestar Universal CEO donning the tough interviewer’s hat for the first time as the session will follow a ‘hard talk’ format.
Welde is a strong advocate of non-traditional thinking and has applied this in communication and media. A number of initiatives under his stewardship have received wide acclaim and recognition in recent times. It will interesting to see what marketing mantras Welde will be sharing, which likely to be peppered with examples from Unilever, the leading advertiser in the region with strong presence across countries.
At Unilever, Welde’s role covers areas of Media Strategy, Planning and Buying. It includes shaping the overall approach in the context of a rapidly changing landscape and driving the agenda through a network of agencies and media partners. The key thrust is on Media Effectiveness, which covers the gamut of Innovation, Cost Management and Analytics.
Welde was Head of Media Services at Unilever South Asia prior to his current role. He had joined Unilever in 1991 after completing his MBA and has worked in a variety of assignments within Unilever – in Commercial, in Sales and in the Corporate Centre. He is also actively involved in industry issues and is the Regional VP - Media and Marketing for The World Federation of Advertisers (WFA). He has extensive experience in spearheading new initiatives in media innovation, media effectiveness and measurement.
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