1point size re-asserted its creative strength at Spark 2006, and emerged ‘Agency of the Year’ at Madras Ad Club’s 29th Advertising Awards. With a tally of 285 points from seven golds, 12 silvers and four bronzes, it beat the closest challenge that came from Mudra, which competed as Mudra (South).
Mudra finished with 120 points, followed by TBWA Cochin, which scored 65 points. Orchard Chennai with 35 points and Orchard Bangalore with 25 points completed the ‘top five’ list.
It was two in a row for Chennai-based 1point size at Spark. Mudra South was runner up last year, too, but the margin has grown wider from the 100-point gap of 2005. Several more shops – including the newer agencies – won metal, even as organisers and participants alike wished for participation from the larger agencies.
Said N Ramamoorthi, GM, O&M, Chennai, and Convenor for Spark 2006, “There are several positives in today’s awards – quite a few small agencies had a chance to win metal. There were also quite a few client categories, like retail, that did extremely well. One thing we can’t deny is that in future, the absence of the big agencies is going to be a threat to our competitive spirit. We should do something about this – to get the big agencies back – when we regroup next year.”
1point size’s Anantha Narayan retained his title of ‘Copywriter of the Year’, and his colleague, C P Sajid, also retained his ‘Art Director of the Year’ title.
“It was heartening to receive the gold for ‘Brand Building of the Year’, for Derby. It would have been even better if the big agencies had taken part,” said Sharad Haksar, CEO, 1point size.
The ‘Best of Show’ was awarded to the much talked about Air Deccan film by Orchard Advertising. One hopes that that the sensitivity of that film will be recognised by international award juries in 2006, as Chairman of the Spark jury, Josy Paul, did.
Radio Mirchi won Gold in the Radio advertising category, while Vijay TV, which had two nominations in the TV promos category, won a silver. Rediffusion DYR won silver for work on Nutrine Maha Lacto in the same category, while IRIS Films bagged a bronze. Interface’s lone gold came in the Occasional Advertising category, where Mudra scored silver, and Square Circle won a bronze.
In the TVC (English) category, Mudra won bronze for a social awareness campaign, while Saint Gobain won silver for Lowe. Vernacular Television campaigns saw two gold winners – Supreme Oil (Lowe again), and Orchard, for Air Deccan. Rajiv Menon Productions bagged a bronze for work on ICICI.
The Collaterals category saw a large number of metals being given away, with TBWA winning two golds and a silver, 1point size winning a gold and silver, and new shop be positive 24 winning a gold for work on Fitness One, and Maa Communications Bozell winning a bronze.
McCann’s bronze for work on Durex was the only metal in the Internet advertising category, while in Press Product (Colour), Mudra South won Silver and Maitri Advertising took home a bronze. The Retail category saw one gold won by Mudra for work on RMKV, the agency also won a silver here. 1point size was the only other agency to win in Retail, taking a silver and two bronze metals.
The event began with a tribute to a visionary of the retail industry, RMKV Vishwanathan, who passed away recently in an accident. From there on, Channel V’s Lola Kutty ensured that the audience stayed amused till the very end. She urged the Agency of the Year to consider changing its name at one point, but that suggestion didn’t seem entirely funny. The larger agencies may not have entered the awards, but they were present in full strength. In keeping with the similarities with last year’s awards, the largest round of applause was reserved for a filler featuring Rajnikant.
On a parting note, here’s a piece of Josy Paul’s recorded message, “There were smaller agencies pushing harder. They were trying to do more exciting stuff. In fact, a lot of the larger agencies’ ideas were not presented for a variety of reasons. I don’t think we should let internal issues come in the way of celebration of ideas.”
Chennai Ad Club's Spark 2006 dazzles on despite some 'regulars' staying away
Chennai-based 1pointsize emerges agency of the year at Spark 2005