The 27th annual advertising club madras awards function "Spark 2004" had 712 entries as against 654 last year. 65 agencies fought for a place in the hall of fame across 36 categories. JWT Bangalore won the agency of the year award, JWT Chennai came in second and 1point size, the Chennai-based hot shop, finished third followed by TBWA Kochi in the fourth and Orchard Bangalore in the fifth positions.
Addressing the gathering on the occasion, V Kalidas, President, Advertising Club Madras, said, "Interestingly, this year there has been a spurt of entries in the point-of-sale category as fallout of Chennai emerging as a major retail market. Radio advertising too has been given a fresh lease of life due to FM radio. Another new trend this year has been a perceptible growth in the 'less-than-thirty' second TV commercials possibly because of media inflation and viewers' predilection for shorter duration ads."
JWT Chennai won Golds for Chola Mutual Funds (best service campaign - colour), for the Reynolds 'speed bump' ad (single press- colour) and the Ford Endeavor (Best unpublished). JWT Chennai won silvers for Parryware (Best B/w single press & Best Occasional), for Mirinda (Best Vernacular TVC < 30 seconds), for The Hot Shoe Dance Company (Best Logo design) for Ford Endeavour (Best Media Innovation) and two Silvers for Safe Water and the Ashraya ('prevention of child abuse') campaign in the Social advertising category. For the second year running, the Ford Ikon campaign won an award in the prestigious Brand building category.
JWT Bangalore won Golds for Levis (Best film, Best Interactive, Best Occasional), Spice (Best Radio) and I-flex (Best Recruitment campaign). Senthil Kumar of JWT Bangalore was named "Copywriter of the Year". JWT Bangalore also won the Best Brand Building Award for Lipton Iced Tea.
2-year old creative outfit, 1pointsize sparkled with 5 Golds, 5 Silvers and 2 Bronzes. The Chennai-based hot shop finished a close third behind JWT Bangalore and JWT Chennai. 1pointsize won metals in heavy-duty categories like Brand Building Campaign of the Year, Art Director of the Year and Television Commercial - English. The other prized wins were for Photography, Public Service, Corporate Identity, Typography, Calendar and Rural Campaign.
Sharad Haksar, the founder CEO of 1pointsize said, "With just 5 people and a handful of small brands, we are rocking. We got nominated in 12 categories. And we've won in all the 12 categories. Last year we won 7 metals. This year we've won 12."
Sharad Haksar, himself lead the way, by winning a Gold and Silver for Photography. "Yeah, it's nice to win for photography. But what gave me more kicks this year was we won in loads of categories. In the Brand Building Category, Stori beat big brands like Ford and Color Plus to bag the Silver. In The Television Commercials category we won a Gold for our first ever TVC (for Reva Electric Car). The other award I really treasure is the Art Director of The Year award for C. P. Sajith. He really deserved it. Overall I am quite pleased," gushed Sharad.
Southern Spice Music bagged the Silver Award for Media Innovations for the programme Virtual Request, which is a 45 minutes technology savvy show where the viewers can place song requests using kiosks in Music World outlets. Nischal Kumtakar, Head, Sales and Marketing, SS Music said, "Virtual Request is one of the first innovative programming initiatives of SS Music. With a young and dynamic programming team we will be able to win many more such awards in the days to come."
A look now at some of the other awards bagged. Under the Press category for Corporate Campaign Gold was awarded to Euro RSCG Bangalore for Storageter. For Press Product Campaign Colour category Gold was bagged by Grey Worldwide Bangalore for Lee. Orchard Bangalore won Silver for Diet Coke, Rubecon too bagged Silver for Fruit Shop while TBWA Kochi won the Bronze for Malayala Manorama. For Press Service Campaign Colour and B&W, TBWA Kochi won the Gold for Pondicherry Tourism. For the Direct Response Package Interface bagged the Gold for Club Mahindra.
In the TVC English Category for ads more than 30 secs, Grey Worldwide Bangalore won the Silver for Vijaya Bank and RK Swamy won the Bronze for Sony. Under the TVC English less than 30 secs category Orchard Bangalore won Gold for Himalaya and Primary Colours too bagged the Gold for Fanta Mini while Grey Worldwide Bangalore won the Silver for Eva Deo. In TVC Vernacular more than 30 seconds category Rediffusion Chennai won the Gold for Thomson Gallerina while Fountainhead won the Silver for Nutrine Melters. In the Radio category Orchard Bangalore won the Gold for Coco-Cola and Euro RSCG won the Silver for Aircel. In the TV Promo spots category Vijay TV won the Gold for Once upon a Time and Silver for Sakalai VS Ragalai. Maitri won Silver for Mathrubhumi in the same category.
Silver was awarded to Rubecon for Witco and Silver for Watermark for Dheergayush in the Retail category. In the Outdoor category Mcann Erickson won the Gold for Pondicherry Tourism and Mudra Bangalore too won the Gold for Drink and Drive. In the Logo Category Fountainhead won the Gold for ELGI. In Media innovations category TBWA Kochi won the Gold for Coir Board.