Top Story

e4m_logo.png

Home >> Advertising >> Article

Span Digital wins MyInsuranceClub.com biz

11-June-2013
Font Size   16
Share
Span Digital wins MyInsuranceClub.com biz

Span Digital, the digital wing of Span Communications, has won the digital media pitch for MyInsuranceClub.com. The win comes on the back of a multi-agency pitch that took place in Mumbai.

The mandate involves complete online media planning and buying, along with various other aspects of digital communication. 

Confirming the development, Kushal Sanghvi, CEO, Span Digital said, “We are glad to handle digital promotions for this unique brand to grow it into a niche and enriching experience for consumers online. Myinsuranceclub.com was looking to partner with an agency that empowers consumers with an in depth understanding of consumer preferences across different financial products. The approach would be to take our knowledge of working with several banking and financial service companies and continually creatively market for a product like insurance.”

Manoj Aswani (COO), MyInsuranceClub.com said, “We are looking forward to execute our fresh set of marketing activities which are innovative and interesting with the help of Span Digital. Their unique approach of partnering is quite impressive and we are highly optimistic about the success of our online promotional campaigns.”
 
MyInsuranceClub.com is an online insurance comparison portal of iGear Financial Services. It offers independent search capability and direct visitors to the insurer that best meets their individual requirements.

Commenting on the win, Rohit Khetrapal, Director, Span Communications said, “Digital is a way of life today and we are proud to provide top quality digital skill sets and capabilities to our existing client relationships as well as new clients. Our service would focus on engaging the audience on the digital front in addition to providing effective RoI. We thank Manoj and his team for giving us this great opportunity.”

Span Communications is in its 16th year of operation, with presence across New Delhi, Mumbai, Kolkata, Bangalore, Pune, Goa, Dehradun and Lucknow.
 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.