Span Digital, the digital wing of Span Communications, has won the digital media pitch for MyInsuranceClub.com. The win comes on the back of a multi-agency pitch that took place in Mumbai.
The mandate involves complete online media planning and buying, along with various other aspects of digital communication.
Confirming the development, Kushal Sanghvi, CEO, Span Digital said, “We are glad to handle digital promotions for this unique brand to grow it into a niche and enriching experience for consumers online. Myinsuranceclub.com was looking to partner with an agency that empowers consumers with an in depth understanding of consumer preferences across different financial products. The approach would be to take our knowledge of working with several banking and financial service companies and continually creatively market for a product like insurance.”
Manoj Aswani (COO), MyInsuranceClub.com said, “We are looking forward to execute our fresh set of marketing activities which are innovative and interesting with the help of Span Digital. Their unique approach of partnering is quite impressive and we are highly optimistic about the success of our online promotional campaigns.”
MyInsuranceClub.com is an online insurance comparison portal of iGear Financial Services. It offers independent search capability and direct visitors to the insurer that best meets their individual requirements.
Commenting on the win, Rohit Khetrapal, Director, Span Communications said, “Digital is a way of life today and we are proud to provide top quality digital skill sets and capabilities to our existing client relationships as well as new clients. Our service would focus on engaging the audience on the digital front in addition to providing effective RoI. We thank Manoj and his team for giving us this great opportunity.”
Span Communications is in its 16th year of operation, with presence across New Delhi, Mumbai, Kolkata, Bangalore, Pune, Goa, Dehradun and Lucknow.