Top Story

e4m_logo.png

Home >> Advertising >> Article

Span Digital wins MyInsuranceClub.com biz

11-June-2013
Font Size   16
Share
Span Digital wins MyInsuranceClub.com biz

Span Digital, the digital wing of Span Communications, has won the digital media pitch for MyInsuranceClub.com. The win comes on the back of a multi-agency pitch that took place in Mumbai.

The mandate involves complete online media planning and buying, along with various other aspects of digital communication. 

Confirming the development, Kushal Sanghvi, CEO, Span Digital said, “We are glad to handle digital promotions for this unique brand to grow it into a niche and enriching experience for consumers online. Myinsuranceclub.com was looking to partner with an agency that empowers consumers with an in depth understanding of consumer preferences across different financial products. The approach would be to take our knowledge of working with several banking and financial service companies and continually creatively market for a product like insurance.”

Manoj Aswani (COO), MyInsuranceClub.com said, “We are looking forward to execute our fresh set of marketing activities which are innovative and interesting with the help of Span Digital. Their unique approach of partnering is quite impressive and we are highly optimistic about the success of our online promotional campaigns.”
 
MyInsuranceClub.com is an online insurance comparison portal of iGear Financial Services. It offers independent search capability and direct visitors to the insurer that best meets their individual requirements.

Commenting on the win, Rohit Khetrapal, Director, Span Communications said, “Digital is a way of life today and we are proud to provide top quality digital skill sets and capabilities to our existing client relationships as well as new clients. Our service would focus on engaging the audience on the digital front in addition to providing effective RoI. We thank Manoj and his team for giving us this great opportunity.”

Span Communications is in its 16th year of operation, with presence across New Delhi, Mumbai, Kolkata, Bangalore, Pune, Goa, Dehradun and Lucknow.
 

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta