Span Communications has won a 360-degree media campaign for the Ministry of Finance, Government of India focusing on demonetisation and making India a cashless economy.
Understanding the high level of cash dependency in India, the campaign is based on the theme – Chodo Kalki Batein, highlighting the ease of digital transactions through various platforms and moving with the times, accepting the change.
Actor-director-producer Ajay Devgn also participated in the promotion of the campaign and urged the public to push digital and e-transactions to the forefront, making e-banking, e-wallets, and other transaction apps more prevalent.
Naresh Khetrapal, CEO, Span Communications, said, “We live in a country where cash is king. Considering the demographics of India, the campaign will help create awareness about cashless transactions among the masses and embrace the new methods of payments in the digital era. It is indeed a proud moment for Span Communications to be associated with the Ministry of Finance, Government of India in its attempt towards building a cashless economy.”
Span Communications as an agency has plotted an ambitious campaigning plan involving television, radio, print and outdoor for the same.