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Span Communications wins Ministry of Finance's educative campaign on cashless economy

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Span Communications wins Ministry of Finance's educative campaign on cashless economy

Span Communications has won a 360-degree media campaign for the Ministry of Finance, Government of India focusing on demonetisation and making India a cashless economy.

Understanding the high level of cash dependency in India, the campaign is based on the theme – Chodo Kalki Batein, highlighting the ease of digital transactions through various platforms and moving with the times, accepting the change.


Actor-director-producer Ajay Devgn also participated in the promotion of the campaign and urged the public to push digital and e-transactions to the forefront, making e-banking, e-wallets, and other transaction apps more prevalent.

Naresh Khetrapal, CEO, Span Communications, said, “We live in a country where cash is king. Considering the demographics of India, the campaign will help create awareness about cashless transactions among the masses and embrace the new methods of payments in the digital era. It is indeed a proud moment for Span Communications to be associated with the Ministry of Finance, Government of India in its attempt towards building a cashless economy.”

Span Communications as an agency has plotted an ambitious campaigning plan involving television, radio, print and outdoor for the same. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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