Span Communications has been awarded the contract to handle the advertising duties of ‘Invest Odisha’. JWT was the other agency in the fray.
‘Invest Odisha’ aims to promote the state as an ideal investment destination and Industrial Promotion and Investment Corporation of Odisha Limited (IPICOL) functions as the single point of contact for all the investors.
Commenting on the account win, Sanjeev Kumar, COO, Span Communications said, “Odisha is fast emerging as a business hub and a preferred investment destination. Span is pleased to be associated with ‘Invest Odisha’ initiative. We expect that our expertise in domestic and international campaigns will make it a roaring success and enable the state attract more and more investors.”
Our typical marketing budget is usually 10 per cent of the topline spend
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