Span Communications has won the creative and media duties for India Post following a multi-agency pitch. The agency has got this mandate for the next two years. The account size is pegged at Rs 50 crore. O&M is the incumbent agency.
It is learnt that agencies like Rediffusion Y&R, Percept, Dentsu, Euro RSCG, Grey Worldwide, Sobhagya, Pressman, Mercantile, Adfactors, Crayons, and Prabhatam were also in the fray for this prestigious account.
Span Communications will be primarily working towards strengthening the brand identity of India Post. A sustained campaign across all media is being planned.
Commenting on the win, Naresh Kheterpal, CEO, Span Communications, said, “It is indeed a prestigious win. We are happy to be associated with India Post. We will be responsible for building the India Post brand and promoting its various services. Our focus will be on bringing perceptive change among target audience by strengthening India Post’s image. A suitable mix of traditional and new age media along with other BTL activities will be used.”
He further said, “On the agency front, we have clearly chalked out our expansion and diversification plans with launch of our ‘Film Production’ and ‘corporate gifting’ divisions.”