Span Communications in on an expansion spree, and this time around, the company has ventured into film-making with the launch of Wonder Works Films. The first project from the newly set-up creative factory is children’s film ‘Satrangee Parachute’, which was released worldwide on February 25, 2011. Prior to this, Wonder Works Films was instrumental only in producing ad and corporate films.
Naresh Khetrapal, CEO, Span Communications, informed exchange4media, “Both advertising and movies are a form of creative expression and a way of connecting with the audience. It has been an exciting experience to see this movie start from scratch and now finally hitting the screens.”
When asked about the difference between making an ad film and a full-fledged movie, Khetrapal replied, “Though there are some similarities between ad film making and movie making, the latter requires a lot more detailing and expertise.”
The movie is based on a storyline wherein kids run away from home to pursue their dreams. The star cast includes KK Menon, Jackie Shroff, Rajpal Yadav and Sanjay Mishra.
“Since, I am personally very fond of music, I made sure I get my favourite singers like Lata Mangeshkar, Rahat Fateh Ali Khan, Kailash Kher, Shaan and Shreya Ghoshal to sing for our movie. We also bought the rights for a popular song from the movie ‘Mr Natwarlal’ – ‘Mere Paas Aao Mere Dosto’ – and have reinvented it into a new avatar,” he shared.
‘Satrangee Parachute’ is directed by Vineet Khetrapal, who has done his post graduation in Film Production from the UK.
In the recent past, Span Communications, which is growing at a steady pace of around 25 per cent every year, has kick-started a dedicated OOH division and has won the creative accounts of IndiaBulls and GFive Mobile handsets.