Span Communications and Crayons Advertising have once again bagged the advertising duties for part of Incredible India’s international campaign. Span Communications has bagged the business for TV campaign in Europe and America, while the print campaign in Europe has been assigned to Crayons Advertising. Sources close to the development have revealed that the overall size of Incredible India’s international business is upwards of Rs 150 crore. The contract is valid for 1 year.
Every year, the Ministry of Tourism undertakes major international campaigns focusing on Europe, Americas and APAC regions.
Earlier, Span Communications had been assigned the APAC part of the international campaign involving TV, print, and for print in America.
Span Communications bags APAC part of Incredible India’s international campaign