Top Story


Home >> Advertising >> Article

Span Communications bags Rs 6-cr online mandate for Oriental Insurance

Font Size   16
Span Communications bags Rs 6-cr online mandate for Oriental Insurance

Span Communications has won the online duties, including both creative and media, for the entire portfolio of Oriental Insurance. The pitch for the business was called in August this year and many leading agencies participated, though their names could not be ascertained. Sources close to the development disclose the size of the business to be in the region of Rs 5-6 crore.

Commenting on the win, Naresh Kheterpal, CEO, Span Communications, said, “Insurance is a dynamic and competitive sector and it is a challenge for us to position our client differently from its competitors. Our team is delighted with this win as it gives us a strong entry in the insurance sector. At the time of the pitch, our overall strategic approach and innovative ideas matched with the future plans of the client, and that made the real difference.”

Oriental Insurance is among the leading players in the non-life insurance sector. Although a late entrant in the digital media, Oriental Insurance has very aggressive plans for its digital advertising. Span Communications will be responsible to establish Oriental Insurance as a prominent brand in the digital space and promote its entire portfolio of products using different online vehicles.

Recently, Span Communications bagged the creative and media duties for the Ministry of Tourism’s Incredible India Bed and Breakfast campaign.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business