Top Story


Home >> Advertising >> Article

Span Communications bags Rs 100-cr Incredible India domestic and international campaign account

Font Size   16
Span Communications bags Rs 100-cr Incredible India domestic and international campaign account

Span Communications has been assigned the media duties for the Ministry of Tourism’s Incredible India’s domestic and international campaigns yet again. The pitch was called in August this year and saw the participation of leading agencies like Grey Worldwide, Zenith Optimedia, Crayons and Rashtriya, among others. Sources close to the development reveal the size of the business to be Rs 100 crore, of which Rs 35 crore has been allocated for domestic campaign.

Span Communications had handled this account last year in alliance with Ashok Creatives, which is the in-house agency of ITDC. This year, too, the two agencies will jointly execute the campaign.

Commenting on the win, Naresh Kheterpal, CEO, Span Communications, said, “The Incredible India campaign is very prestigious and the biggest of all government accounts, and we are proud to win this business once again. In the international campaign, we would be focussing on American and Asian markets, and the campaign would revolve around two themes – ‘Saare Jahan Se Achcha’ and ‘Atithi Devo Bhava’. We expect to begin shooting for this campaign within 10 days. This year, the media mix would largely involve TV, print, cinema and radio.”

For the record, Span Communications is the agency behind the India@60 campaign in the UK, which took place from July to September this year.

Also see:

Span Communications bags Phase II of Incredible India Bed & Breakfast campaign

Span Communications bags Incredible India campaign for India Now


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking