Span Communications will be handling the creative and media duties for Ministry of Tourism’s Incredible India Bed and Breakfast campaign. The business moves after a bid was called for among the empanelled agencies. The campaign value is pegged at around Rs 1 crore.
The Tourism Ministry had launched this scheme last year to supplement the availability of accommodation in the metros and tourist destinations. With the booming tourism industry and approaching Commonwealth Games, this is a path breaking initiative taken by the Ministry.
On being awarded the second phase of the campaign, Naresh Kheterpal, CEO, Span Communications, said, “The campaign is focussed at describing the benefits of becoming a member of Incredible India Bed and Breakfast Plan and also the benefits and tax relaxations being given to such establishments by the Government of Delhi.”
The campaign will be on air very soon with spots on radio and television.
Span has been instrumental in popularising the scheme in its first phase too. The agency had launched the scheme in October last year, where a print campaign was followed by a campaign in the electronic media.