Top Story


Home >> Advertising >> Article

Span Communications bags Phase II of Incredible India Bed & Breakfast campaign

Font Size   16
Span Communications bags Phase II of Incredible India Bed & Breakfast campaign

Span Communications will be handling the creative and media duties for Ministry of Tourism’s Incredible India Bed and Breakfast campaign. The business moves after a bid was called for among the empanelled agencies. The campaign value is pegged at around Rs 1 crore.

The Tourism Ministry had launched this scheme last year to supplement the availability of accommodation in the metros and tourist destinations. With the booming tourism industry and approaching Commonwealth Games, this is a path breaking initiative taken by the Ministry.

On being awarded the second phase of the campaign, Naresh Kheterpal, CEO, Span Communications, said, “The campaign is focussed at describing the benefits of becoming a member of Incredible India Bed and Breakfast Plan and also the benefits and tax relaxations being given to such establishments by the Government of Delhi.”

The campaign will be on air very soon with spots on radio and television.

Span has been instrumental in popularising the scheme in its first phase too. The agency had launched the scheme in October last year, where a print campaign was followed by a campaign in the electronic media.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016