Span Communications has been assigned the creative and media duties of the domestic and international campaign for promotion of Indian Handloom products and Handloom Mark. The win comes on the heels of a multi-agency pitch involving agencies like Rashtriya, Square, Crosshairs, Pentum and Span Communications. Sources close to the development have pegged the account at upwards of Rs 10 crore.
It is learnt that the Office of the Development Commissioner Handlooms, Ministry of Textiles, had called for a presentation from all the empanelled agencies, and finally decided on awarding the assignment to Span.
Span has been associated with the Textiles Ministry for the past two years and has played an important role in its various promotional campaigns.
This year, the focus of the multimedia campaign in domestic and international market would be to create more awareness about Indian Handlooms and encourage people to buy Handloom products bearing Handloom Mark.
Naresh Kheterpal, CEO, Span Communications, said, “We have dual communication objective. One, Handlooms is India’s pride and it needs to be marketed and promoted well, in order to keep the rich heritage alive. Secondly, Handloom industry is the second largest employer in the country. So, we need to educate and empower the weaver, so that he is benefited from the various schemes of the Ministry. At the time of the presentation, our overall strategy, creative route and media approach for domestic and international media matched the future plans of the client, which made the real difference.”