Span Communications has bagged the promotional contract for celebrating 350 years of Taj Mahal by Ministry of Tourism, informed an official statement. Others in the fray for the business involved O&M, JWT, Grey, Goldmine, etc. Span Communications won the account beating O&M in the final round, where the presentation was given to the Tourism Minister Renuka Choudhury.
The release quoted Naresh Kheterpal, CEO, Span Communications, as saying, “Taj Mahal is the symbol of eternal love and our national heritage. Being a part of the 350-year celebration of this amazing creation is by itself a great honour. We are dedicated towards doing justice to our assignment.”
Span Communications had suggested a comprehensive strategy for the campaign that comprises of mainstream advertising, events, PR, direct contact and other activities. The campaign has recently commenced and will be carried on in 2005. Ministry of Tourism would spend Rs 2.5 crore in current financial year and Rs 5 crore in the next year on this campaign.
The New Delhi-headquartered mid-size agency boasts of a client roster comprising accounts like Indian Oil Corporation, MTNL, Dolphin & Trump, Municipal Commission of Delhi (MCD), Government of Delhi, Kribhco, MMTC, UCO Bank, etc.