Top Story


Home >> Advertising >> Article

Span Communications bags integrated business of promoting 350 yrs of Taj

Font Size   16
Span Communications bags integrated business of promoting 350 yrs of Taj

Span Communications has bagged the promotional contract for celebrating 350 years of Taj Mahal by Ministry of Tourism, informed an official statement. Others in the fray for the business involved O&M, JWT, Grey, Goldmine, etc. Span Communications won the account beating O&M in the final round, where the presentation was given to the Tourism Minister Renuka Choudhury.

The release quoted Naresh Kheterpal, CEO, Span Communications, as saying, “Taj Mahal is the symbol of eternal love and our national heritage. Being a part of the 350-year celebration of this amazing creation is by itself a great honour. We are dedicated towards doing justice to our assignment.”

Span Communications had suggested a comprehensive strategy for the campaign that comprises of mainstream advertising, events, PR, direct contact and other activities. The campaign has recently commenced and will be carried on in 2005. Ministry of Tourism would spend Rs 2.5 crore in current financial year and Rs 5 crore in the next year on this campaign.

The New Delhi-headquartered mid-size agency boasts of a client roster comprising accounts like Indian Oil Corporation, MTNL, Dolphin & Trump, Municipal Commission of Delhi (MCD), Government of Delhi, Kribhco, MMTC, UCO Bank, etc.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking