Top Story


Home >> Advertising >> Article

Span Communications bags Incredible India campaign for India Now

Font Size   16
Span Communications bags Incredible India campaign for India Now

Ministry of Tourism, which is commemorating 60 years of India’s Independence, has awarded its creative duties to Span Communications. The agency has won the business along with Ashok Creatives, which had jointly participated in the pitch.

While Ashok Creatives would monitor for the Ministry of Tourism, Span Communications would handle all the releases.

The business was awarded after an open tender was invited, which saw the participation of several agencies. The campaign, which will run in the international market (the UK), will span a period of two months. The size of the business is in the region of Rs 3 crore.

Titled ‘India Now’, the campaign, which will use both print and electronic medium of the UK, will focus on how India has progressed in the last 60 years. It will kickstart a celebration of India in London, to be held during July-September 2007, that will be inaugurated by the Mayor of London and India’s Tourism Minister.

Naresh Kheterapal, CEO, Span Communications, said, “It is indeed an honour to be associated with a campaign that rekindles the spirit of patriotism.”

This event celebrates London’s strengthening relationship with India and also explores India's culture. Indian art, film, food, theatre, music, fashion and business will be part of the event.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46