Ministry of Tourism, which is commemorating 60 years of India’s Independence, has awarded its creative duties to Span Communications. The agency has won the business along with Ashok Creatives, which had jointly participated in the pitch.
While Ashok Creatives would monitor for the Ministry of Tourism, Span Communications would handle all the releases.
The business was awarded after an open tender was invited, which saw the participation of several agencies. The campaign, which will run in the international market (the UK), will span a period of two months. The size of the business is in the region of Rs 3 crore.
Titled ‘India Now’, the campaign, which will use both print and electronic medium of the UK, will focus on how India has progressed in the last 60 years. It will kickstart a celebration of India in London, to be held during July-September 2007, that will be inaugurated by the Mayor of London and India’s Tourism Minister.
Naresh Kheterapal, CEO, Span Communications, said, “It is indeed an honour to be associated with a campaign that rekindles the spirit of patriotism.”
This event celebrates London’s strengthening relationship with India and also explores India's culture. Indian art, film, food, theatre, music, fashion and business will be part of the event.