Top Story

e4m_logo.png

Home >> Advertising >> Article

Span Communications bags creative mandate for Alkem Laboratories

06-September-2016
Font Size   16
Share
Span Communications bags creative mandate for Alkem Laboratories

Alkem Laboratories has appointed Span Communications for the promotion of its diverse range of products.

Span has launched the first campaign for the Liver Syrup ‘Livoerb’. As part of the win, the agency will spread awareness about the health benefits of ‘Livoerb’ through a 360 degree advertising campaign. The campaign will begin with a TVC followed by print, digital and OOH.

Commenting on the win,  Naresh Kheterpal, CEO, Span Communications says, ‘We are immensely pleased to win a client as prestigious as Alkem. We are sure that it will be a long lasting and mutually rewarding relationship”.  https://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif

Unhealthy lifestyle leads to liver problems. With Livoerb, you can easily keep Liver diseases away. ‘Rakho apne Liver ko mazboot aur jawaan’ is the message that will be communicated through the advertising campaign.  

The TVC revolves around an Indian family where the bahu is fed up of regularly cooking and serving mouthwatering recipes to her food crazy Saas, Sasur and fails to understand the secret behind their good health. The film ends with Saas, Sasur revealing the secret and showering their affection on her.

You can watch the video here:

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions