Alkem Laboratories has appointed Span Communications for the promotion of its diverse range of products.
Span has launched the first campaign for the Liver Syrup ‘Livoerb’. As part of the win, the agency will spread awareness about the health benefits of ‘Livoerb’ through a 360 degree advertising campaign. The campaign will begin with a TVC followed by print, digital and OOH.
Commenting on the win, Naresh Kheterpal, CEO, Span Communications says, ‘We are immensely pleased to win a client as prestigious as Alkem. We are sure that it will be a long lasting and mutually rewarding relationship”.
Unhealthy lifestyle leads to liver problems. With Livoerb, you can easily keep Liver diseases away. ‘Rakho apne Liver ko mazboot aur jawaan’ is the message that will be communicated through the advertising campaign.
The TVC revolves around an Indian family where the bahu is fed up of regularly cooking and serving mouthwatering recipes to her food crazy Saas, Sasur and fails to understand the secret behind their good health. The film ends with Saas, Sasur revealing the secret and showering their affection on her.
You can watch the video here: