Span Communications has once again bagged the advertising duties for Ministry of Tourism’s Incredible India campaign. Span has been assigned the APAC part of the international campaign. The result for the Americas and Europe campaign is expected in two days’ time. Sources close to the development have revealed that the overall size of Incredible India’s international business was upwards of Rs 150 crore.
Commenting on the win, Naresh Kheterpal, CEO, Span Communications, said, “The Incredible India campaign is very prestigious and the biggest of all government accounts, and we are proud to win this business once again. The campaign is expected to roll out within the next 10 days.”
The pitch was called in August this year and saw the participation of leading agencies like Euro RSCG, RK Swamy BBDO, ZenithOptimedia, Dentsu, Crayons, Mindshare, and Percept, among others.
Every year the Ministry of Tourism undertakes major international campaigns focusing on Europe, Americas and APAC regions.
It may be recalled that Span Communications had bagged Incredible India’s domestic and international campaign accounts in October 2007 and 2008 as well.
Span Communications bags Rs 100-cr Incredible India domestic and international campaign account