Top Story

e4m_logo.png

Home >> Advertising >> Article

Span Communications bags APAC part of Incredible India’s international campaign

14-October-2009
Font Size   16
Span Communications bags APAC part of Incredible India’s international campaign

Span Communications has once again bagged the advertising duties for Ministry of Tourism’s Incredible India campaign. Span has been assigned the APAC part of the international campaign. The result for the Americas and Europe campaign is expected in two days’ time. Sources close to the development have revealed that the overall size of Incredible India’s international business was upwards of Rs 150 crore.

Commenting on the win, Naresh Kheterpal, CEO, Span Communications, said, “The Incredible India campaign is very prestigious and the biggest of all government accounts, and we are proud to win this business once again. The campaign is expected to roll out within the next 10 days.”

The pitch was called in August this year and saw the participation of leading agencies like Euro RSCG, RK Swamy BBDO, ZenithOptimedia, Dentsu, Crayons, Mindshare, and Percept, among others.

Every year the Ministry of Tourism undertakes major international campaigns focusing on Europe, Americas and APAC regions.

It may be recalled that Span Communications had bagged Incredible India’s domestic and international campaign accounts in October 2007 and 2008 as well.

Also read:

Span Communications bags Rs 100-cr Incredible India domestic and international campaign account

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India