TVS Motor Company has signed on popular Southern actress Trisha Krishnan as its brand ambassador for the TVS Scooty PEP. Krishnan was chosen for her confident personality, style and for being contemporary -- an image that TVS Scooty itself tries to project.
TVS has also recently launched a campaign through the print and television media with Krishnan featuring in them.
“The brand is considered a dream vehicle for young college girls and working women. It is a stylish convenient ‘scooterette’ targetted at the youth,” said an official spokesperson from TVS.
The brand recently won awards for design, and some of its features include a lightweight body, auto choke, power and economy mode, mobile charger socket, easy centre stand, glow around the key hole and its proven hydraulic shock absorbers.
The company has also launched the model in a range of new colours like purple and pink. Under the campaign, customers can choose from a range of 99 shades, available for a nominal premium. Shades available are between vibrant solids, glossy metallic and premium dual-tone pearl finish.