Top Story


Home >> Advertising >> Article

Southern star Trisha is TVS Scooty PEP brand ambassador

Font Size   16
Southern star Trisha is TVS Scooty PEP brand ambassador

TVS Motor Company has signed on popular Southern actress Trisha Krishnan as its brand ambassador for the TVS Scooty PEP. Krishnan was chosen for her confident personality, style and for being contemporary -- an image that TVS Scooty itself tries to project.

TVS has also recently launched a campaign through the print and television media with Krishnan featuring in them.

“The brand is considered a dream vehicle for young college girls and working women. It is a stylish convenient ‘scooterette’ targetted at the youth,” said an official spokesperson from TVS.

The brand recently won awards for design, and some of its features include a lightweight body, auto choke, power and economy mode, mobile charger socket, easy centre stand, glow around the key hole and its proven hydraulic shock absorbers.

The company has also launched the model in a range of new colours like purple and pink. Under the campaign, customers can choose from a range of 99 shades, available for a nominal premium. Shades available are between vibrant solids, glossy metallic and premium dual-tone pearl finish.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO