Sony is reviewing the creative duties of its four brands – Vaio, Bravia, Handycam and Cybershot – which is part of its annual review of creative account. The account size is pegged at Rs 60 crore. For Bravia, the agencies in the fray are O&M, JWT and Percept Hakuhodo. JWT and Percept Hakuhodo have also pitched for the other three brands.
The presentations are being held next week for the brands.
At present, JWT is handling the Sony Vaio and Sony Bravia accounts, while Percept Hakuhodo is handling the Handycam and Cybershot brands.
Sources close to the development have confirmed the development and divulged that Sony wants to consolidate its brands with one creative agency.