Top Story

e4m_logo.png

Home >> Advertising >> Article

Sony Music, Indiatimes to bring Jennifer Lopez live

12-September-2001
Font Size   16
Share
Sony Music, Indiatimes to bring Jennifer Lopez live

Planet M Online, a channel partner of Indiatimes.com and Sony Music jointly organised a contest at www.planetm.co.in. Weaved around pop diva Jennifer Lopez, the contest which involved writing a slogan, attracted over 2,000 entries with the whackiest of answers. The lucky winner of the contest walked away with an all expense paid free trip for two to the Jennifer Lopez Concert.

Among the other prizes were Jennifer Lopez T-shirts, mouse pads and posters. According to the Shridhar Subramaniam, director, marketing, Sony Music, very few organisation have tapped the enormous marketing potential of the net. “With this promotional event in association with Indiatimes, we tried to leverage the speed, interactivity and reach of the new media and have been immensely successful in our endeavour.

With this promotion Planet M Online music store has given the music industry a flexibility to provide new services and promotions to the music lovers and understand what clicks. This is the first time that a promotion of this magnitude was organised online. The entire presentation adds a new dimension to artist promotion involving customer participation.

It is a win-win situation for both the music company and online store. The music company gets the enoromous hype for their albums/artists because of the media strength of the Times of India Group as also directly promote the sales of album / artist on Planet M Online.

Within a month of promotion, the Online Store sold over 1,000 copies of J Lo’s music album.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...