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Sony India reviews Vaio creative duties

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Sony India reviews Vaio creative duties

Sony India is believed to be reviewing its laptop computers brand Sony Vaio’s creative duties, according to reliable sources in the industry.

Few of the mainline agencies are already a part of the review process. Sources close to exchange4media have also informed that the official procedure is in its final stages and the chosen one’s name is expected to be revealed soon.

For the record, JWT is the incumbent agency on board for the brand at present.


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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

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