Top Story

e4m_logo.png

Home >> Advertising >> Article

Sony India assigns creative duties for Walkman and Xplod to Law & Kenneth Delhi

28-September-2006
Font Size   16
Sony India assigns creative duties for Walkman and Xplod to Law & Kenneth Delhi

Law & Kenneth Delhi has bagged the creative account for Sony’s brands Walkman and Xplod following a multi-agency pitch. The size of the business is estimated to be upwards of Rs 15 crore. Though the names of the agencies that had taken part in the pitch process couldn’t be ascertained, sources close to the development said that JWT, McCann Erickson and David were also in the fray. Bates Enterprise is the incumbent agency for Xplod, while M&C Saatchi was handling Walkman.

Anil K Nair, Vice-president, New Business Development, Law & Kenneth, said, “Though these two brands have seen advertising in the past, but now the plan is to increase it in a more visible manner. For this we will be using apart from the traditional ATL advertising, other mediums such as initiatives for consumer connect and work on providing consumers an experience and feel of the superior quality of sound to engage them in different ways.”

Sony Walkman has been a pioneer in this segment and has now unveiled a new range of MP3 Walkmans, CD/DVD Walkmans, Tape Walkmans and Radio Walkmans. These assure that Sony products are available in different price bands to suit every pocket.

Nair further said that for the Walkman the focus would be to leverage the iconic brand name to reach its target group, that is, youth, at various touch points and add a dash of aspirational imagery.

For Sony’s car audio brand Xplod, the focus would be to drive the heritage and value of the brand, which stands for superior music quality for car owners who love music.

Sony India was established in 1995 as a 100 per cent subsidiary of Sony Corporation Japan.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow