Top Story

e4m_logo.png

Home >> Advertising >> Article

Sonal Dabral to mentor women for 'See It Be It' session at Cannes Lions

15-June-2014
Font Size   16
Share
Sonal Dabral to mentor women for 'See It Be It' session at Cannes Lions

Sonal Dabral has been chosen by The Cannes Lions International Festival of Creativity as one of the 12 mentors of the ‘See It Be It’ initiative. The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project. It will run from Sunday 15 June to Tuesday 17 June in Cannes, France, home to Cannes Lions.

The programme aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational programme which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

Commenting on the initiative, Lions Festival’s Director of Brand Strategy Senta Slingerland, said, “We know a more gender-balanced creative industry will result in better work. This programme identifies the next set of female creative heavyweights - they exist, but need an extra push into the spotlight. Mentorship is an important part of this programme. Sonal has always supported what we were trying to achieve which he’s one of only two male mentors this year! The others are very successful and inspirational women from around the world.”

Commenting on being a mentor for the initiative, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “"See It Be It is great initiative by the Cannes Lions Festival, which focuses on one of the fundamental problems our industry is facing the world over. I am honoured and excited to be invited as one of the mentors and I look forward to interacting and sharing my experiences with the future stars of our industry. I wish this truly commendable programme long life and great success."
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.