Soho Square Mumbai has been awarded with the creative mandate for the H&R Johnson business. This includes tiles, bathrooms, kitchens, and marble & quartz.
The account win wasn’t a result of a multi-agency pitch. It comes on the back of a close door evaluation between three agencies in Mumbai. The size of the business is approximately Rs 15 crore.
Samrat Bedi, Head of Office, Soho Square Mumbai, said, “H&R Johnson is pretty much a household name in this category and therefore, being associated with this brand makes the win even more special. The brand has ambitious plans in India for the road ahead and all of us at Soho Square are proud and honoured to be partnering H&R Johnson on the journey to make these plans a reality.”
The agency plans to come out with a campaign by June, which will be primarily focussed on TV and print.
Sushil Matey, COO – Emerging Business and Marketing, H&R Johnson India said, “The energy and enthusiasm of the Soho Square team is visible in the work that they have proposed for our brand. We are delighted to be working with a team that brings with them their passion and experience into every single engagement.”
Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi. Clients in Soho Square Mumbai’s roster include ITC’s personal care products, Perfetti’s Stop Not, Piaggio’s Vespa, Bisleri, Pidilite’s Raincoat, Hungama, Oberoi Realty, Nutrela Soya and Hockey India.