Top Story

e4m_logo.png

Home >> Advertising >> Article

Soho Square wins creative duties of H&R Johnson

12-March-2013
Font Size   16
Soho Square wins creative duties of H&R Johnson

Soho Square Mumbai has been awarded with the creative mandate for the H&R Johnson business. This includes tiles, bathrooms, kitchens, and marble & quartz.

The account win wasn’t a result of a multi-agency pitch. It comes on the back of a close door evaluation between three agencies in Mumbai. The size of the business is approximately Rs 15 crore.

Samrat Bedi, Head of Office, Soho Square Mumbai, said, “H&R Johnson is pretty much a household name in this category and therefore, being associated with this brand makes the win even more special. The brand has ambitious plans in India for the road ahead and all of us at Soho Square are proud and honoured to be partnering H&R Johnson on the journey to make these plans a reality.”

The agency plans to come out with a campaign by June, which will be primarily focussed on TV and print.

Sushil Matey, COO – Emerging Business and Marketing, H&R Johnson India said, “The energy and enthusiasm of the Soho Square team is visible in the work that they have proposed for our brand. We are delighted to be working with a team that brings with them their passion and experience into every single engagement.”

Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi. Clients in Soho Square Mumbai’s roster include ITC’s personal care products, Perfetti’s Stop Not, Piaggio’s Vespa, Bisleri, Pidilite’s Raincoat, Hungama, Oberoi Realty, Nutrela Soya and Hockey India.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video