Top Story

e4m_logo.png

Home >> Advertising >> Article

Soho Square Mumbai wins Prism Cement

14-November-2013
Font Size   16
Share
Soho Square Mumbai wins Prism Cement

Soho Square Mumbai has added another feather to its cap. Close on the heels of the Bajaj Electricals win, it has now been appointed brand custodian by Prism Cement.

Making the announcement, S Ramnath, Executive Director, Prism Cement said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H&R Johnson (India) Division.”

Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.

Samrat Bedi, Head, Soho Square Mumbai said, “This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going.”

Mohit Ahuja, Senior Vice President, Soho Square Mumbai added, “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The entire agency is buzzing. The win also cements our expertise in the homes segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite’s Dr. Fixit Raincoat and H&R Johnson's floorings, bathrooms and kitchens.”

With this new addition to their client roster, Soho Square Mumbai continues where Meridian Communications (its erstwhile moniker) left off. Its client list now includes Vespa, Bisleri, Franklin Templeton, Perfetti’s Stop Not, ITC Soaps and Shampoos, Hockey India League and the aforementioned clients, shared an official release.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016