Top Story

e4m_logo.png

Home >> Advertising >> Article

Soho Square creates new TVC for Tata Tiago

22-October-2016
Font Size   16
Share
Soho Square creates new TVC for Tata Tiago

Tata Motors has launched a new TVC for the all new Tiago developed by Soho Square, Mumbai.

This new TVC comes on the back of a mega multi-media launch by Tata Motors, barely 7 months ago, that was also engineered by Soho Square. It features Lionel Messi, Global Brand Ambassador of Tata Motors. The ad uses a kid’s fantasy of being close to his idol, Messi, when he goes out in his Tiago.

Vivek Srivatsa, Marketing Head, Tata Motors said, “The Tata Tiago is causing quite a stir in the market, and we expect the brand communication to do no less. This is our flagship product and a good car, the numbers speak for themselves. We don't want to just sell cars, we want to spread joy. We also wanted Messi to be used in a way that resonated with people who are not just football fans. We think the commercial does justice towards that end and shows the car in an endearing sort of way.”

 Anuraag Khandelwal, ECD and Creative Head, Soho Square, Mumbai said, “Our objective was simple. We know that kids these days are big influencers in the car buying process. That, and the fact that Messi is an icon for this generation of youth, seemed to make this commercial a perfect fit.”

Credits:

Agency: Soho Square, Mumbai
ECD and Creative Head: AnuraagKhandelwal
Creative Team: ViharPatkar, Ishrath Nawaz, ManojBhagat& Pratik Kamat 

Production house: Déjà vu Films

Executive Producer: Manasvi Gosalia

Director: Daniel Benmayor

You can watch the ad film here:

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education