Social Kinnect has got the digital media mandate for fbb (Fashion Big Bazaar), a premier destination for affordable fashion in India since 2008.
The agency’s creative approach to solve the brand’s business problem is what landed them the account. The mandate includes the digital duties of creative strategy and management of the brand’s digital assets. They will be kickstarting their partnership to launch the Spring Summer 17’ collection.
Commenting on the association, Rohan Mehta, CEO, Social Kinnect said, “A large majority of fbb’s target audience consists of youths, whose attention is focused on the Internet. Therefore, social and digital is going to play a pivotal role in the growth of the brand. We intend to use digital not only from the standpoint of setting trends and educating the customer, but also for driving footfall into the brick and mortar store. fbb is a very exciting client for us to work with as Future Group is a very dynamic and fast moving group. Also, our vision of how we want the brand to grow is completely aligned.”
PawanSarda, Group Head – Digital at Future Group India said, “fbb is India’s fashion hub and digital is a key platform to establish the same. I am sure partnering with Social Kinnect will help us create stronger engagement with our audience and help us to influence their fashion choices.”