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Social engagement is going to drive brands: Jeffrey Dachis

16-June-2013
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Social engagement is going to drive brands: Jeffrey Dachis

What you do with social is build brand love, advocacy and mindshare in a powerful manner, says the CEO, Chairman & Founder of Dachis Group More

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.