SoCheers, the digital media agency has unveiled its TVC featuring the agency as an ‘investigative intelligence bureau’. The campaign positions SoCheers employees as secret agents who, with every client call they make and with every creative they post, are saving the digital world.
As per the script, the plot follows a comical storyline of a literal ‘making’ video wherein a SoCheers employee is shown facing the camera, sitting in his secret agent tux (with colourful shorts underneath) trying to shoot a monologue about the top-notch digital agency he works at, only to keep fumbling and to have his boss keep coming and correcting his lines. It’s meant to be a spoof on other companies who try & showcase everything good about the company with employee testimonials, but this video gives an insight into what usually happens before the final product is out.
The commercial has been developed by SoCheers Infotech strategists and was shot by ‘Once upon a Film’
Speaking on the commercial, Mehul Gupta, Co-founder, SoCheers Infotech said, “We are at the cusp of a significant transformation, having witnessed tremendous growth in the past year on both business and employee front. We wanted to take this opportunity to showcase how different we actually are from other companies out there & how we believe in being professional & playful at the same time. That’s what SoCheers' identity has been over the last couple of years & it’s important to showcase that to attract potential clients and more importantly employees. The TVC showcases that our people are the heart of our business, reflecting a strong people culture which will help attract top talent from across the country.
Client: SoCheers Infotech
Producer: Shalini Poddar
Production House: Once upon a Film
Production Manager: Pranveer
Director: Arjun Chandrakar
DOP: Akash Agarwal
Editor: Snehal Jagdale
Actors: Jitendra Hirawat & Tushar
Script: Riya Talreja & Sonali Sampat
Concept: SoCheers Infotech
You can watch the ad campaign here: