Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

Snapshot on Print Advertising in first half of 2007 - Part 2: AdEx study

Snapshot on Print Advertising in first half of 2007 - Part 2: AdEx study

Author | exchange4media News Service | Monday, Jul 23,2007 9:21 AM

A+
AA
A-
Snapshot on Print Advertising in first half of 2007 - Part 2: AdEx study

In this second part of the analysis of Print advertising, it is found that advertising by Radio channels was up by 15% whereas TV channel promotions saw a dip in H1 '07 over H1 ’06. Advertising in Telecom genre registered maximum growth of 2 times in H1 '07. The advertising ratio was 81:19 between Main Issues and Supplements. Sales promotional ads saw a rise of 8% during Jan-June ’07.

Tags: e4m

Write A Comment