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Snapshot on IT industry Advertising in Print in H1 ‘07:AdEx study

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Snapshot on IT industry Advertising in Print in H1 ‘07:AdEx study

There was a 24% dip in Print advertising by the IT sector during H1 2007. Laptops/Notebooks had the largest chunk of advertising share of 23%. The IT industry mostly used General Interest newspapers and IT magazines for advertising. Hewlett Packard topped the advertisers’ list led with 26% share. Metro newspapers led with 51% share of the total advertising.


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