Snapshot on IT industry Advertising in Print in H1 ‘07:AdEx study

Snapshot on IT industry Advertising in Print in H1 ‘07:AdEx study

Author | exchange4media News Service | Monday, Sep 17,2007 9:17 AM

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Snapshot on IT industry Advertising in Print in H1 ‘07:AdEx study

There was a 24% dip in Print advertising by the IT sector during H1 2007. Laptops/Notebooks had the largest chunk of advertising share of 23%. The IT industry mostly used General Interest newspapers and IT magazines for advertising. Hewlett Packard topped the advertisers’ list led with 26% share. Metro newspapers led with 51% share of the total advertising.

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