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Snapshot of Print Advertising by 'Instant Foods/Meals' during Jan-Aug 2007: AdEx analysis

22-October-2007
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Snapshot of Print Advertising by 'Instant Foods/Meals' during Jan-Aug 2007: AdEx analysis

There was a 36% drop in Print advertising of 'Instant Foods/Meals' during Jan-Aug 2007 compared to same period in 2006. There was high advertising in the 'Instant Soup Mixes' segment. Advertisers of 'Instant Foods/Meals' preferred magazines, with women-based magazines taking 79% share of the ad pie. Nestle India led advertising of 'Instant Foods/Meals' sector in Print with 48% share.

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