Print advertising of the OTC (Over the Counter) sector grew by 9 per cent during Jan-Sept 2007. The maximum advertising of this sector took place during 1st and 3rd quarters of 2006 and 2007. General Interest newspapers and Women’s magazines were preferred by OTC players. Multani Pharmaceuticals moved to No. 1 spot during Jan-Sept '07 while Cipla I-Pill was the most advertised new brand in Print.