Top Story

e4m_logo.png

Home >> Advertising >> Article

Snapdeal unveils next generation Ads Platform-'Snapdeal Ads'

24-May-2016
Font Size   16
Share
Snapdeal unveils next generation Ads Platform-'Snapdeal Ads'

Snapdeal unveiled the next generation version of its advertising platform, Snapdeal Ads. Entirely developed in-house, the ads platform will assist sellers to improve their brand visibility, help measure results instantly and drive online business, with the help of advanced advertising tools.

 Snapdeal Ads enables sellers to target the right customers, based on their browsing behavior, geo-location and purchase history. Along with driving product discovery and revenue, Snapdeal sellers will now be able to curate ad campaigns for specific customer groups through targeted advertising. Sellers can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.

 Commenting on the development, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives said, “Snapdeal Ads will allow sellers to reach their customers in a more precise manner,   help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean