Snapdeal has initiated a pitch to bring on board a new creative partner. The multi-agency pitch will take place in Delhi. The company had awarded its creative duties to Draftfcb Ulka last year following a multi-agency pitch that saw participation from about five-six agencies. However, the size of the account could not be ascertained at the time of filing the report.
Confirming this development, Sandeep Komaravelly, VP, Marketing, Snapdeal said, “Having built a wide assortment across 500+ product categories, we are now looking for a creative partner who will further help us strengthen our positioning as a one-shop destination for millions of online customers across India.”
The company is now looking to launch a campaign with a fresh perspective which will showcase and strengthen its leadership position in the Indian digital commerce space. Draftfcb Ulka was the first agency to come on board to handle the creative mandate.
In 2011, Snapdeal assumed a new fun and fresh look with its ad campaign, which featured a central character called ‘Yam Dude’. The idea was to convey the variety of experiences that consumers can have while shopping online on the portal. Snapdeal earmarked 30-35 pc spends for that TVC.