Top Story

e4m_logo.png

Home >> Advertising >> Article

Snapdeal scouts for new creative partner

04-June-2013
Font Size   16
Share
Snapdeal scouts for new creative partner

Snapdeal has initiated a pitch to bring on board a new creative partner. The multi-agency pitch will take place in Delhi. The company had awarded its creative duties to Draftfcb Ulka last year following a multi-agency pitch that saw participation from about five-six agencies. However, the size of the account could not be ascertained at the time of filing the report.

Confirming this development, Sandeep Komaravelly, VP, Marketing, Snapdeal said, “Having built a wide assortment across 500+ product categories, we are now looking for a creative partner who will further help us strengthen our positioning as a one-shop destination for millions of online customers across India.”

The company is now looking to launch a campaign with a fresh perspective which will showcase and strengthen its leadership position in the Indian digital commerce space. Draftfcb Ulka was the first agency to come on board to handle the creative mandate.

In 2011, Snapdeal assumed a new fun and fresh look with its ad campaign, which featured a central character called ‘Yam Dude’. The idea was to convey the variety of experiences that consumers can have while shopping online on the portal. Snapdeal earmarked 30-35 pc spends for that TVC. 

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited