For week 42 (October 15-21) of the BARC data, Snapdeal continues to be in the list of ‘Top 10 Brands’ advertising on television.
It was only during week 40, that all the three e-commerce players including Amazon, Flipkart and Snapdeal was in the list. Amazon was there at the fourth place with 21,981 insertions and Flipkart stood at the eight place with 12,827 insertions. During the same week, Snapdeal was took the sixth place with 19,143 impressions.
Cadbury retains the top slot with 37,641 impressions for this week as compared to 33,479 impressions during week 41. At No 3 as well, Patanjali has maintained the third place with 25,357 impressions. TVS has slipped two slots down to the fourth place with 19,725 impressions. Fair & Lovely has climbed from the 10th spot last week to the fifth place with 18,196 impressions in week 42.
Among the new entrants in the list, Fogg and Lakme have featured in the ninth and the tenth place with 14,911 and 14,893 insertions, respectively.