Snapdeal has released a new ad titled ‘Yeh Diwali Dil ki Deal Wali’ with Aamir Khan as the run-up to the Diwali campaign. The 360 degree campaign, conceptualised by FCB Ulka is focused on the upcoming festive season and aims to build excitement and anticipation among the consumers. The campaign is spread over 8 weeks with a series of commercials to follow soon. The new ad announces the start of the Diwali sale (Preview Monday) on Snapdeal from September 28. The Dil Ki Deal campaign with Aamir as the face of the brand was introduced early this year by Leo Burnett.
Click here to view the ad:
New Diwali ad:
Giving his views on the new TVC, Subhadeep Dawn, Creative Supervisor, Bates CHI & Partners said, “I liked the new ad, it is funny and the agency has chosen a very realistic story of people not fitting into old clothes. Also today we actually don’t need any reason to buy clothes; we buy it because we want to. I liked this ad better than the brand campaign where they introduced the entire ‘Dil Ki Deal’ tagline. For me it was a problem solving campaign and that is what every campaign does. But in order to stand out, you need to execute it differently.”
Chaitanya Joshi, Creative Partner-Copy, Creativeland Asia said, “It will be unfair to compare both the campaigns because the earlier one was a brand campaign and this is an-offer led one. In the earlier one, the campaign tried to tug at the heart strings of its consumers. I liked the new ad, it makes a point and there is nothing wrong with it. Also Aamir putting on weight for his new movie and using his obese look for the campaign surely works, so it is like a win-win situation for both the brand and Aamir.”
Speaking on the creative strategy, Vasudha Misra, Senior Creative Director FCB Ulka Delhi, said, “Diwali is perhaps the most cluttered time in the advertising calendar. The greatest challenge at this time is to create something that makes an impact without adding to the cacophony. Thus we arrived at the idea of sale-o-shayari.”
There has been good response of the campaign with people making conversations and eagerly waiting for the Diwali sale to kick-start. The hashtags #DiwaliDilkiDealWali and #SnapdealDiwaliComingSoon have been trending.
Below are few conversations on Twitter: