In the run up to Diwali, Snapdeal, India’s largest marketplace, announced that it will be spending more than Rs 200 Crores on a 360° marketing campaign over the next 60 days.
The new campaign will be launched next month on TV, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. It is designed to drive traffic and increase consumer awareness about the exciting festive season offers that will be hosted by brand partners and lakhs of sellers on Snapdeal.
Kanika Kalra, Vice President Marketing at Snapdeal said, “We are very excited about our new marketing campaign because it will create immense consumer connect and will also help consumers pick and choose the best products and offers for them. Diwali is the most relevant shopping season in India and we have decided to leverage this opportunity to strengthen our distinct position in consumers’ mind. It is not just advertising, but our whole ecosystem is gearing for the season. Our platform and logistics are geared to handle huge surges as India gets into the festive spirit, while our sellers are readying their stocks to offer the best assortment and choices to our consumers”.
Key members of Snapdeal leadership team spent over a week travelling the across country meeting both users and prospective users in cities like Mumbai, Delhi, Kolkata, Chennai, Guwahati, Bhopal, Rajkot, Nagpur, Madurai to truly understand what really matters to them. The campaign is based on insights drawn from these meetings.
The marketing investments, while timed with the festive season, are also part of a longer term effort to create a distinctive positioning for Snapdeal. With more than 50 million products and services on its platform, Snapdeal is fast expanding its offerings to serve most of the daily consumption needs for millions of users in metros, cities and towns across India.