India’s largest online marketplace, Snapdeal.com, has launched its biggest marketing campaign for the upcoming Diwali season. The campaign, which has recently gone live across electronic and print media focuses on Diwali shopping on Snapdeal.com. For this campaign, the brand has signed up 28 celebrities including leading TV actors from popular TV shows to create 50 different commercials. Each commercial will showcase these celebrities endorsing the Snapdeal Diwali Bumper Sale while playing their characters in a quirky manner.
With this unique marketing strategy, Snapdeal.com aims to reach its varied customer base across metros and Tier II & III cities, by bringing on board celebrities who the consumers from all backgrounds relate to. This includes much loved and popular celebrities like Ali Asgar (Dadi from Comedy Nights with Kapil), Alok Nath (the popular Babuji), Harsha Bhogle (Cricket Commentator), Mandira Bedi & Karan Tacker (TV personalities & fashion icons), Rana Daggubati (South Indian Actor & Film Producer), Kirti Kharbanda (Actor & Model), Radhika Apte (Film & Stage Actor), Parul Yadav (TV Actor who appeared in the show Bhagyavidhaata), Sargun Mehta (plays the role of Ganga in popular TV series Balika Vadhu) Krushna Abhishek (Actor & Comedian, Comedy Circus), Sumona (Actor, plays the role of Natasha Kapoor in Bade Ache Lagte Hain & Mrs. Sharma in Comedy Nights with Kapil), Kiku Sarda (Actor & Comedian).
Speaking about this innovative campaign, Sandeep Komaravelly, Senior Vice President at Snapdeal.com said, “This is one of the most innovative and unique marketing campaigns that has been attempted so far, by any brand. We have strategically chosen the most popular characters from the best loved TV shows across India to connect with our wide consumer base. The idea was to talk about Diwali Bumper sale, using characters that everyone relates to. It’s a very novel approach for a marketing campaign.”
You can watch the ads here: