Top Story


Home >> Advertising >> Article

Snapdeal enters BARC chart among top three spenders on TV

Font Size   16
Snapdeal enters BARC chart among top three spenders on TV

The e-commerce giant Snapdeal has not only entered the BARC chart of ‘Top 10 Brands across genres’ but claimed the third spot with 18,177 insertions for week 39(September 24-30). This is in line with Snapdeal’s earlier announcement in August of spending more than Rs 200 crore on 360 degree marketing and advertising over two months across media. So far it’s the only e-commerce giant to make an entry in the list for the week 39. 

Since then Snapdeal like its competitors, has been aggressively working on its marketing strategy for Diwali sale called Unbox Diwali Sale from October 2 to 6. It revamped its identity with a new logo and tagline, Unbox Zindagi (or Unbox Life), as it seeks to position itself differently in the hyper-competitive e-commerce business. The new brand identity was rolled out at all touch points, on the app, website, mobile site and through all brand communication.

Prior to the festive sale, the indigenous player rolled out three new TVCs titled ‘Khushiyon ki Chakri’ on the theme of “unboxing” emotions (expanding its rebranding exercise). The Diwali campaign, done by Famous Innovations is based on the brand’s recent identity change, which includes a new logo, website, interface and app. This is the first time Snapdeal had organised a Diwali sale to take on Amazon’s Great Indian Festival and Flipkart’s Big Billion Days.  

However, given the high-intensity advertising by these players it shouldn’t be a surprise if they made it to the BARC list in the later weeks. 


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship