Snapdeal has awarded its media mandate to Madison Media on the back of a multi-agency pitch. Madison Media will now be the Media Agency of Snapdeal, effective July 1, 2015 but work on the account will start almost immediately.
“Snapdeal has grown rapidly over the last year and we are actively engaging with partners who have a deep understanding of our business and have the experience and expertise required to enable us in channelizing our marketing efforts in the right direction. Madison was selected at the end of an exhaustive process where we met with different potential partners. We believe they are the right partner for us in the upcoming era of efficiency in the industry. Madison is known for the high quality of media professionals and we look forward to them helping us drive our business to new heights” Said Srinivas Murthy, Senior Vice President Marketing , Snapdeal confirming the news to exchange4media.
Sam Balsara, Chairman & Managing Director, Madison World, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of Vikram Sakhuja as Group CEO of Madison Media and OOH.”
Snapdeal recently launched its campaign with Aamir Khan called ‘Dil KI Deal’. The ad film features Khan as an observer, who narrates stories of people’s orders being fulfilled through Snapdeal.
“ We are delighted to have won 2014’s largest account (BJP) and what would appear to be 2015’s largest account”added Balsara.
Madison’s media mandate includes television, print, radio and outdoor.
Leo Burnett India is the creative agency on record for Snapdeal.
Snapdeal started in February 2010 as a daily deals platform and expanded in September 2011 to become an online marketplace.