SMG Mumbai has won the media duties of CoverFox.com CoverFox is an online website whose sole aim is to make the process of buying and managing insurance easier, simple and transparent.
Speaking on the occasion Varun Dua CEO of CoverFox said, “We are excited to partner with Starcom, with their great understanding and experience in establishing brands. At CoverFox, we are changing the way people perceive, buy and manage insurance. We are certain that our partnership with SMG will help us communicate our vision in a strong manner and achieve our brand goals.”
Malli CR, CEO, SMG India commented, “The e-commerce media planning model is a very dynamic one. It breaks many of the conventional rules of planning. It’s data rich with fast feedback on our actions and calls for dynamic decision making. CoverFox is an exciting start-up with a fundamentally sound business model. We are really excited to partner with them.”