Skore condoms, India’s third largest condom brand, announced the premiere of Skore Champion Song on YouTube featuring West Indies cricketers, Dwayne Bravo and Chris Gayle. The duo, who are brand ambassadors for Skore’s Champion Series, recreated Bravo’s “Champion” song with new lyrics and video. At the time of writing, the video had 372,948 views on YouTube and was also trending on Twitter (#SkoreChampion). McCann was the creative agency that worked on the account.
Commenting on the video, Vishal Vyas, Head of Marketing, Skore Condoms said, “Skore is excited to launch the Skore Champion song feat. DJ Bravo and Chris Gayle. Roping in Bravo and Gayle has helped us launch our premium condom range – the Champion Series, with the grandeur and awe that it deserves. The new rendition of Champion song, in line with Skore’s young brand imagery, is path-breaking as marketing content. With this song, we hope to start a larger conversation around the brand and condom use. Skore believes in being an integral part of its consumers’ lifestyle and we hope to achieve this through content that dips into music, dance, sports and fashion.”
“Re-inventing popular culture is an enjoyable job. More so, if you leverage it to the brand’s advantage,” says Sunil Thoppil, VP of McCann. “The making of the video was clearly a pleasurable and entertaining task in itself. The viewing of it will be no different. Chris (Gayle) and Dwayne (Bravo) provided the fun, energy, and glamour – both on the sets, and in the film.”
Skore, of TTK Protective Devices Ltd, is a part of Indian business conglomerate TTK Group.