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SkodaAuto India launches Laura, 'the world's most beautiful automobile'

14-December-2005
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SkodaAuto India launches Laura, 'the world's most beautiful automobile'

2005 can be termed as a year of new car launches, and the latest to join the slew of new car models on the roads is SkodaAuto India's 'SkodaLaura', which has been termed as a completely new car with progressive technologies and multitude of sophisticated elements that have so far been used only in premium luxury-class segment.

Priced at approximately Rs 16.49 lakh, SkodaLaura is available at authorised dealerships of SkodaAuto India across the country.

Speaking on the occasion of the launch, Imran Hassen, Managing Director, SkodaAuto India, said, "This is the world's most beautiful automobile. Our new offering is designed specially for India and is in line with our key strategy to deliver technology packed wonders. SkodaLaura provides an exceptional combination of latest technology, space and futuristic comforts and safety. The car is loaded with environment friendly features and hence, the green chip technology."

In keeping with the company trend, this time, too, there will be no advertisements around the new launch but only a generic ad, which is already on air. SkodaLaura will be competing with Toyota Corolla, Chevrolet Optra and other cars in the C+ and D segments.

SkodaLaura incidentally has been given a series of international awards. which include Best Foreign Car at Germany Autotrophy 2005, Golden Wheel Award from the German car magazine 'AutoBild' in the year 2004, Best Car in its category from 'What Car' magazine in Great Britain in the year 2005, awarded 2 nd place in 'Geneva – Autosalon' in the international competition, named 'Auto 1 Europe' in the year 2005, awarded Best Car in its category by 'AutoMoto' magazine in Poland in the year 2004.

SkodaAuto completed four years in the country last month and currently enjoys a market share of over 25 per cent in its segment. It has 12 products on the Indian roads and claims to have widened the scope of the luxury segment, wherein each product is manufactured keeping specific demands of the Indian consumer in mind. With a production capacity of 30,000 units now, the company plans to continue this series of new launches.

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