Top Story


Home >> Advertising >> Article

Skoda creates platform for iB&W talent

Font Size   16
Skoda creates platform for iB&W talent

For iB&W (inBlack&White), the credo ‘bigger the idea, lower the cost’ has been the lodestar for over a decade. “We do not believe in being ornamented year over year, it’s damn ephemeral. But we will now stay in the race of Emvies or likes,” says Chief Executive and head of iB&W Delhi branch Avijit Dutt.

As per iB&W, the gross billings have grown from Rs 50 million in 1992 to beyond Rs 2,000 million in 2003. And, what has been the secret? Perhaps it is the philosophy of an undying chemistry – the client is the right side of the brain while the ad agency is the left side.

Dutt who launched Monte Carlo in the 1990s is back to basics again at iB&W. And this time, his dark horse is the recently won Skoda assignments. “Skoda which is a sort of homecoming for us will be the launch pad for iB&W to showcase what it treasures,” he said.

Calling Skoda as a breath of oxygen, he said: “There will be turnarounds and the future will be brighter and we’ll get the best.

His thought process at iB&W is to understand the consumer behaviour. There will be enough activity on the Skoda account – the standalone four-wheeler, which will certainly make a long lasting scratch in the consumer’s mind and create a craving for the car, claims the CEO.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands