Top Story

e4m_logo.png

Home >> Advertising >> Article

Skoda appoints Saints & Warriors as its creative partner

13-February-2010
Font Size   16
Share
Skoda appoints Saints & Warriors as its creative partner

According to reliable sources, it is learnt that Skoda Auto India has appointed Saints & Warriors as its new creative partner for its complete portfolio that includes Fabia, Octavia, Laura and Superb. However, no official confirmation was available at the time of filing the report. Meanwhile, Mediacom will continue handling the media duties. Law & Kenneth is the incumbent on the Skoda brands in India.

When contacted Tarun Jha, Head - Marketing, Skoda India, declined to comment on the development and neither did officials from Saints & Warriors. The account size could also not be ascertained, but is believed to be substantial.

Skoda Auto India had commenced its operations in India on November 16, 2001. They opened their manufacturing unit in Shendra on the outskirts of Aurangabad, thus setting foot on Indian soil.

Skoda is based in the Czech Republic and was established in the year 1895. However, in 1990, the Czech Government decided to collaborate with a foreign brand and so in 1991 Skoda Auto became a subsidiary of Volkswagen and accordingly became its fourth brand, along with Volkswagen, Audi and SEAT.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India