According to reliable sources, it is learnt that Skoda Auto India has appointed Saints & Warriors as its new creative partner for its complete portfolio that includes Fabia, Octavia, Laura and Superb. However, no official confirmation was available at the time of filing the report. Meanwhile, Mediacom will continue handling the media duties. Law & Kenneth is the incumbent on the Skoda brands in India.
When contacted Tarun Jha, Head - Marketing, Skoda India, declined to comment on the development and neither did officials from Saints & Warriors. The account size could also not be ascertained, but is believed to be substantial.
Skoda Auto India had commenced its operations in India on November 16, 2001. They opened their manufacturing unit in Shendra on the outskirts of Aurangabad, thus setting foot on Indian soil.
Skoda is based in the Czech Republic and was established in the year 1895. However, in 1990, the Czech Government decided to collaborate with a foreign brand and so in 1991 Skoda Auto became a subsidiary of Volkswagen and accordingly became its fourth brand, along with Volkswagen, Audi and SEAT.