Skin Sin, the international range of ladies fashion footwear retailed in select boutiques across Europe, has forayed into the Indian market on Tuesday. The brand, which will be officially launched on March 3 in the Capital, will offer a wide range of shoes priced between Rs 1,900 for a pair to Rs 6,000 for the premium range.
"We are aiming to notch Rs 12 crore in the current fiscal and Rs 25 crore in the next year," said Vinod Kaul, Executive Director, Skin Sin. After carving a niche for itself in the European market, Skin Sin is all set to woo the urban Indian woman by offering them shoes in varied styles, from comfortable day wear to lounge wear, from club wear to select night outs. All the shoes are specially designed for the occasion and mood.
Arvind Bajaj, Founder & Designer, Skin Sin, said, "Skin Sin will present footwear fashion in India at the same time the designs hit the shelves in Europe." The upmarket international brand that aims to cater to women in the age group of 20-45 will be available in all high-end market locations in the metros. The company's first retail store has already begun its operations in Delhi and the second store will be shortly launched in Mumbai. Subsequently, more retail outlets will open in Bangalore, Pune, Chennai and Kolkata with additional stores in Delhi and Mumbai.
Asked on the promotional strategy, Kaul said, "We are focusing on fashion journals like Cosmopolitan.Our main focus will be to concentrate on fashion shows and events. We are also trying to coordinate with India's leading fashion designers to carry out our promotions."