The sixth edition of ‘Srijon Samman’ Awards for excellence in Bengali advertising, instituted by Sangbad Pratidin, a growing Bengali daily that has just stepped into its teens, is slated for August 20 in Kolkata.
Any work created in Bengali or even transcreated/ translated /dubbed in Bengali, which appeared in the media between April 2004 and March 2005 are eligible to enter for this year’s awards, which include as many as 21 categories. These apart there will also be awards for the Campaign of the Year and for three Agencies of the Year, nationally, for Kolkata and from Bangladesh.
That Srijon Samman has earned its spurs among the advertising and marketing fraternity over the last five years would be borne out from the fact that this year there have been over 2,000 entries, including several from Mumbai and extensive participation from Bangladeshi agencies, who have been regular entrants since 2003.
As usual, the actual judging process has been completed well ahead of the awards ceremony by an ecclectic panel that included theatre and film personality Manoj Mitra; painter Samir Aich; entrepreneur Tathagata Dutta, one of the promoters of Aamar PC; media man Tapas Sen of Radio Mirchi Programming; and advertising professionals like Ruchira Raina, Executive Director – Denstu; Sumanta Chattopadhyay, Senior Creative Director, O&M, Mumbai; and Jeet Banerjee of Phoenix / Gameplan, a local agency that is also into events and celebrity management.
Another high point of the awards function will be the induction of ONGC, chairman, Subir Raha into the Pratidin ‘Gunijan Sabha’ an equivalent of a ‘Hall of Fame’. Previous inductees into this elite club include luminaries like Sunil Alagh, O P Munjal, Subrata Roy Sahara, Alyque Padamsee, Mike Khanna and Ranjan Kapoor.
The central theme of Srijon Samman 2005 seeks to commemorate the sesquicentennial of ‘Barnaparichay’, a defining two-part book on the Bengali alphabets composed by Pandit Iswarchandra Vidyasagar, an iconic protagonist of the Bengal Renaissance in the latter half of the nineteenth century.